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| 1 | | | | Introduction | | | | Form Team |
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| 2 | | | | Conjoint Basics | | | | Form Team (con't) |
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| 3 | | | | Creating a Survey | | | | Pick Topic & Write Questionnaire |
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| 4 | | | | Cluster Analysis | | | | Pick Topic & Write Questionnaire (con't) |
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| 5 | | | | Segmentation and Market Structure | | | | Revise Draft |
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| 6 | | | | Guest Lecture: Dewey Library Staff, Secondary Research | | | | Revise Draft (con't) |
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| 7 | | | | John Wax Case and Factor Analysis | | | | Conduct Survey |
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| 8 | | | | Perceptual Maps | | | | Conduct Survey (con't) |
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| 9 | | | | Review Case: MSA | | | | Complete Survey & Enter Data |
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| 10 | | | | Information Pump | | | | Analyze & Complete Report |
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| 11 | | | | Presentations | | | | Analyze & Complete Report (con't) |
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| 12 | | | | Presentations | | | | |
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