Courses:

Economics and E-commerce >> Content Detail



Study Materials



Readings

Texts

Pepall, Lynne, Daniel Jay Richards, and George Norman. Industrial Organization: Contemporary Theory and Practice. Cincinnati, Ohio: South-Western College Pub., 1999. (Recommended, but not required)

Shapiro, Carl, and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Mass.: Harvard Business School Press, 1999. (Recommended, but not required)

Hanson, Ward A. Principles of Internet Marketing. Cincinnati, Ohio: South-Western College Pub., 2000. (Recommended, but not required)

Additional Readings

A&M Records and Co-Plaintiffs v. Napster, Inc. Ruling from United States District Court Northern District of California.

Anders, Jason. "Yesterday's Darling: Business-to-Business Sites Replaced Consumer Sites as the Hot Way to Go. Things have gotten considerably cooler." Wall Street Journal, 23 October 2000, R8.

Autor, David H. "Wiring the Labor Market." Mimeo.

Baye, Michael, and John Morgan. "Price Competition in the Small and in the Large: Evidence from an Internet Price Comparison Site." Mimeo.

Blanchard, Olivier, and Mark Watson. "Bubbles, Rational Expectations and Financial Markets." Harvard Institute of Economic Research Discussion Paper 877, 1982.

"Broker.com." Stanford Graduate School of Business Case EC-13.

Brynjolfsson, Eric. "The Productivity Paradox of Information Technology: Review and Assessment." Commmunications of the ACM, v. 36, no. 12, December 1993, 67-77.

Brynjolfsson, Erik, and Michael Smith. "Consumer Decision-making at an Internet Shopbot." Mimeo.

Ellison, Glenn, and Sara Fisher Ellison. "Search, Obfuscation and Price Elasticities on the Internet." Mimeo.

Clemons, Eric, Il-horn Haan, and Lorin Hitt. "The Nature of Competition among Online Travel Agents: An Empirical Investigation." Mimeo.

Coase, Ronald. "Payola in Radio and Television Broadcasting." The Journal of Law and Economics,  v. 22, no. 2, October 1979, 269-328.

Defoe, Daniel. A Tour Through the Whole Island of Great Britain. New Haven: Yale University Press, 1991, pp. 102-107.

Deneckere, Raymond, and Preston McAfee. "Damaged Goods." Journal of Economics and Management Strategy, v. 5, 1996, 149-174.

"Disintermediation in the U.S. Auto Industry." Stanford Graduate School of Business Case EC-10.

Expert Report of Robert E. Hall, witness for Napster, Inc.

Fisher, Franklin, and Kevin Neels. "Estimating the Effects of Display Bias in Computer Reservation Systems." Chap. 28 in Microeconomics: Essays in Theory and Applications. Edited by Maarten-Pieter Schinkel. Cambridge, UK: Cambridge University Press, 1999, pp. 450-483.

Fogel, Robert W. "Railroads as an Analogy to the Space Program." In The Railroad and the Space Program: An Exploration in Historical Analogy. Edited by Bruce Mazlish. Cambridge, Mass.: MIT Press, 1965.

Garber, Peter M. "Tulipmania." Journal of Political Economy, v. 97, no. 3, June 1989, 535-560.

Garicano, Luis, and Steven N. Kaplan. "The Effects of Business-to-Business E-commerce on Transaction Costs." Mimeo.

Geurnsey, Lisa. "The Powers Behind the Auctions," New York Times, 20 August 2000, Section 3, p.1, col. 1.

Golder, Peter, and Gerard Tellis. "Pioneer Advantage: Marketing Logic or Marketing Legend." Journal of Marketing Research, v. 30, no. 2, 1993, 158-170.

Goolsbee, Austan. "In a World without Borders: The Impact of Taxes on Internet Commerce." Quarterly Journal of Economics, v. 115, no. 2, 2000, 561-576.

Gordon, Robert J. "Does the 'New Economy' Measure up to the Great Inventions of the Past." Mimeo.

Gort, Michael, and Steven Klepper. "Time Paths in the Diffusion of Product Innovations." The Economic Journal, v. 92, no. 367, 1982, 630-653.

Liebowitz, S. J., and Stephen Margolis. "The Fable of the Keys." Journal of Law and Economics, v. 33, no. 1, 1990, 1-26.

Lucking-Reiley, David. "Auctions on the Internet: What's Being Auctioned and How." Mimeo.

Lucking-Reiley, David, and Daniel F.Spulber. "Business-to-Business Electronic Commerce." Mimeo.

MacKay, Charles. Extraordinary Popular Delusions and the Madness of Crowds. Boston: L.C. Page & Co., 1932/1852, chaps. 1-3.

Mazlish, Bruce. Preface to The Railroad and the Space Program: An Exploration in Historical Analogy. Cambridge, Mass.: MIT Press, 1965, pp. vii-xv.

Milgrom, Paul. "An Economist's Vision of the B-to-B Marketplace." Perfect.Com White Paper, August 2000.

Morton, Fiona Scott, Florian Zettelmeyer, and Jorge Silva Risso. "Internet Car Retailing." Journal of Industrial Economics, v. 49, no. 4, 2001, 501-519.

Napster Inc. v. A&M Records and Co-Plaintiffs-Appellees. United States Court of Appeals Ninth Circuit. Appellant Napster, Inc.'s Opening Brief.

"Online Auctions in 1999." Stanford Graduate School of Business Case EC-7, pp. 1-5.

Posthumus, N. W. "The Tulip Mania in Holland in the Years 1636 and 1637." Journal of Economic and Business History, v. 1, no. 3, May 1929, 434-466 (excerpt 438-439, 444).

"Pricing and Branding on the Internet." Stanford Graduate School of Business Case EC-8.

Reich, Leonard. "Research, Patents, and the Struggle to Control Radio: A Study of Big Business and the Uses of Industrial Research." Business History Review, v. 51, Summer 1977, 208-235.

Resnick, Paul, and Richard Zeckhauser. "Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay's Reputation System." Journal of Industrial Economics (forthcoming).

Robinson, Edward. "Battle to the Bitter End (to-End): Ariba and Commerce One are Placing Big Bets on Competing Visions of the B-to-B Economy." Business 2.0, 11 July 2000.

Robinson, Edward. "Battle to the Bitter End." Business 2.0, 11 July 2000.

Roth, Daniel. "Meet eBay's Worst Nightmare." Fortune, v. 142, no. 1, 26 June 2000, pp.199 (11 pages).

Stigler, George J. "The Theory of Economic Regulation." The Bell Journal of Economics and Management Science, v. 2, no. 1, Spring 1971, 3-21.

Vanderblue, Homer. " The Florida Land Boom." The Journal of Land and Public Utility Economics, v. 3, no. 2, May 1937, excerpt pp. 120-125.

White, Erin. "No Comparison. Shopping 'bots' were supposed to unleash brutal price wars. Why haven't they." Wall Street Journal, 23 October 2000.



 



 








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