Job No. 156240
- Job Title:
- Assistant Director of Annual Giving Programs and Direct Marketing
- Employer:
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Christopher Newport University
- Location:
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Newport News , VA
- Posting Date:
- 22-Aug-2025
- Description:
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Chief Objective of Position
This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data-driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.
Work Tasks
Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
Provides support for division and campus-wide events
This position is designated as a “responsible employee” who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty.
Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the “Student’s First” value at CNU and routinely goes the extra mile in providing service.
Reviews and communicates safety issues to assure a safe and healthy workplace and a reduction in work related absence.
Performs other duties as assigned.
Knowledge, Skills, Abilities (KSA's) related to position
Excellent written and oral communication skills
Computer skills in database management, word processing and spreadsheets
Excellent organizational skills
Ability to work collaboratively with students, faculty, and staff
Ability to work independently
Ability to manage multiple tasks with competing deadlines
Managerial, organizational, analytical, and problem-solving skills
Ability to work a flexible schedule, including evening and weekend events
Required Education
Bachelor’s Degree
Additional Consideration - Education
Experience Required
Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns
Background in fundraising or development operations
Experience working in a customer service environment
Additional Consideration - Experience
Salary Information Starting at $58,500, commensurate with education and experience.
CNU Information
Christopher Newport University is anchored in excellence, and that is reflected in our ranking as the #1 regional public university in Virginia and #3 among regional public universities in the South. We are an inclusive and kind community, founded on our shared values of honor, scholarship, service and leadership. We offer an outstanding liberal arts education provided by dedicated, gifted teacher-scholars who are supported by a compassionate team of faculty and staff. Our 4,500 undergraduate and graduate students pursue more than 90 areas of study, as they live and learn on a largely residential campus. CNU’s on-campus performing and visual arts centers offer Broadway shows, world-class performances, engaging exhibitions, transformative lectures and classes, and more. Our athletics program is the winningest at any level in Virginia.
- Contact information:
- Christopher Newport University
- Newport News, VA 23606
- United States
- Employer's Website:
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