Professional Profile for Suneel Sethi
HigherEdSpace Profile
- Suneel Sethi
Basics
- Name:
- Suneel Sethi
- Location:
- Ontario, Canada
- Area of Interest:
- Education
- (School) Network:
- Ryerson University
- Website:
- Visit my website
- HigherEdSpace Profile:
- http://www.higheredspace.com/profile/3369659
My Statement
Advisor
International Institute of Marketing Professionals
April 2010 – Present
At IIMP we are working towards standardizing the marketing areas of specialization for developing comprehensive documentation for marketing careers in order to facilitate marketing practitioners. We are in the process of exploring “Generally Accepted Marketing Principles and Practices†from different parts of the world with a specific focus on discovering required Knowledge, Skills, Ethics, Attributes and Abilities for better preparing existing and future marketers to face upcoming challenging in their careers.
Managing Partner
Sethi Associates, Management Consultants
July 2009 – Present
* Management Consulting services to the corporate and a broad spectrum of small and medium businesses in Canada
* Arranging Indo - Canadian Business Collaborations and Joint Ventures
* Representing Indian businesses in Canada
* Facilitating international students' admissions in Canadian colleges and universities
* Advisory and consulting to academic institutions and professional bodies (academia-industry partnerships)
* Marketing research ( in diverse multicultural markets )
* Corporate Training
Professor of Marketing & Strategy | HoD Management Studies
Wigan & Leigh College,India
May 2006 – March 2009
Taught Marketing and Strategic Marketing to postgraduate students.Over the last ten years he has taught Business Administration and Marketing and Strategy to Post Graduate students at various reputed business schools.
Specializations : Management Teaching and Research , Executive Education, Campus Administration , Student Admissions, Curriculum Development, Education Management, Administration of Examinations, International Collaborations, Presentations and Research Articles
International Institute of Marketing Professionals
April 2010 – Present
At IIMP we are working towards standardizing the marketing areas of specialization for developing comprehensive documentation for marketing careers in order to facilitate marketing practitioners. We are in the process of exploring “Generally Accepted Marketing Principles and Practices†from different parts of the world with a specific focus on discovering required Knowledge, Skills, Ethics, Attributes and Abilities for better preparing existing and future marketers to face upcoming challenging in their careers.
Managing Partner
Sethi Associates, Management Consultants
July 2009 – Present
* Management Consulting services to the corporate and a broad spectrum of small and medium businesses in Canada
* Arranging Indo - Canadian Business Collaborations and Joint Ventures
* Representing Indian businesses in Canada
* Facilitating international students' admissions in Canadian colleges and universities
* Advisory and consulting to academic institutions and professional bodies (academia-industry partnerships)
* Marketing research ( in diverse multicultural markets )
* Corporate Training
Professor of Marketing & Strategy | HoD Management Studies
Wigan & Leigh College,India
May 2006 – March 2009
Taught Marketing and Strategic Marketing to postgraduate students.Over the last ten years he has taught Business Administration and Marketing and Strategy to Post Graduate students at various reputed business schools.
Specializations : Management Teaching and Research , Executive Education, Campus Administration , Student Admissions, Curriculum Development, Education Management, Administration of Examinations, International Collaborations, Presentations and Research Articles
My Publications
Sustainability Marketing , International Institute of Marketing Professionals, 2011
In recent years, sustainability related issues have been a focus of research by marketing academics. Two areas of marketing which include: the Sustainability Imperative and Marketing and the Sustainability Imperative and Retailing , form a major part of this publication.
Sustainable marketing emphasizes on the progress towards greater sustainability. It is a broader management concept which focuses on achieving the ‘triple bottom line’ through creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers and other stakeholders.
A range of studies worldwide have shown that customers (whether they are consumers, businesses or public sector organizations), employees and investors tend to favor companies that are perceived to be socially and environmentally responsible – or in short, those that are more sustainable.
In recent years, sustainability related issues have been a focus of research by marketing academics. Two areas of marketing which include: the Sustainability Imperative and Marketing and the Sustainability Imperative and Retailing , form a major part of this publication.
Sustainable marketing emphasizes on the progress towards greater sustainability. It is a broader management concept which focuses on achieving the ‘triple bottom line’ through creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers and other stakeholders.
A range of studies worldwide have shown that customers (whether they are consumers, businesses or public sector organizations), employees and investors tend to favor companies that are perceived to be socially and environmentally responsible – or in short, those that are more sustainable.
