University of Florida third in athletic revenue
Source: Biz Journals Posted By: Jon P...5618 days ago
Those national championships are paying off for the University of Florida.
UF generated the third-highest revenue in college football and in overall sports earnings, according to a report Monday in Street & Smith’s SportsBusiness Journal.
SportsBusiness Journal, citing Equity in Athletics Disclosure Act forms, said UF reported $66.1 million in football revenue in 2007-2008, behind only the University of Texas ($72.9 million) and rival University of Georgia ($67.1).