Job No. 154740
- Job Title:
- Marketing and Communications Specialist
- Employer:
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Oregon State University (OSU)
- Location:
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Corvallis , OR
- Posting Date:
- 23-Jan-2025
- Description:
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Job Summary
The Reser Center for Creative Arts is seeking a Marketing and Communications Specialist. This is a full-time (1.00 FTE), 12-month, professional faculty position.
The Integrated Arts and Humanities Program at Oregon State University includes the Patricia Valian Reser Center for the Creative Arts (PRAx), the Center for the Humanities (CFTH), and the about-to-be-built Center for Material Cultures Research in Art, Archaeology, and Indigenous Studies. Taking direction from the Executive Director of PRAx/Associate Vice Provost of Arts and Humanities, from the Director of Humanities Initiatives, and from the Director of Marketing Innovations (URM) (who manages most of the day-to-day work), this position has overall responsibility for the ways in which all the entities in the program present to the public. The Marketing and Communications Specialist has equal responsibility for building the PRAx brand, for strategic data management, and for conceptualizing/implementing communications on the website, social media, and emails, as well as in print materials. The position works equally with backend data sources, public-facing marketing and communications, and directly with the public.
This role is ideal for a creative thinker who knows how to meet audience needs and bring a brand to life. PRAx is a place that we want people to feel, not just know about.
The College of Liberal Arts is a community that includes and values the voices of all people. As such, we recognize the social barriers that have systematically marginalized and excluded people and communities based on race, ethnicity, gender, sexual identity, socioeconomic background, age, disability, national origin and religion. We are committed to the equity of opportunities, and strive to promote and advance diverse communities. We value and proactively seek genuine participation from these historically under-represented and underserved groups, and recognize them as an essential component of creating a welcoming and rich academic, intellectual, and cultural environment for everyone.
Why OSU?
Working for Oregon State University is so much more than a job!
Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.
FACTS:
• Top 1.4% university in the world
• More research funding than all public universities in Oregon combined
• 1 of 3 land, sea, space and sun grant universities in the U.S.
• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties
• 7 cultural resource centers that offer education, celebration and belonging for everyone
• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates
• 35k+ students including more than 2.3k international students and 10k students of color
• 217k+ alumni worldwide
• For more interesting facts about OSU visit: https://oregonstate.edu/about
Locations:
Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.
Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.
Total Rewards Package:
Oregon State University offers a comprehensive benefits package with benefits eligible positions that is designed to meet the needs of employees and their families including:
• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.
• Free confidential mental health and emotional support services, and counseling resources.
• Retirement savings paid by the university.
• A generous paid leave package, including holidays, vacation and sick leave.
• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.
• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.
• Optional lifestyle benefits such as pet, accident, and critical illness insurance, giving you peace of mind and the support you need to thrive in all aspects of your life.
Future and current OSU employees can use the Benefits Calculator to learn more about the full value of the benefits provided at OSU.
Key Responsibilities
55% Marketing and Communications
Research, plan, and implement marketing strategies for PRAx, the Center for the Humanities, and their integrated programs.
Write, edit, review, post, and/or send marketing and communications content (e.g. season booklets, social media posts, event advertising, flyers, and digital assets), including the recording, editing, and or/selecting of images, videos, and other digital assets as necessary
Coordinate social media, print, and email marketing campaigns and day-to-day activities; schedule and implement social media updates on all channels and establish and implement email communications on a strategic cadence; develop content topics that expand audience outreach efforts and attract audience.
Manage the PRAx website at every level, from strategic design and SEO through regular, day-to-day content updates.
Maintain an understanding of, and seek out, content from across the University related to arts and humanities integration (meaning the connection of arts and humanities with disciplines across the campus), to related research and creative activity, and to special initiatives of the Integrated Arts and Humanities Program.
Collaborate with marketing professionals at Oregon State University (including in University Relations and Marketing, the OSU Foundation, and the College of Liberal Arts) to guide the development of communications and marketing materials.
Understand, represent, and advance the unique look-and-feel, brand, and identity of PRAx within the context of the larger OSU marketing ecosystem. Develop plans to bring the PRAx brand to life on the basis that PRAx is as much a feeling as a venue, and needs to create an emotional bond with the audiences
Guide decisions about marketing strategies and metrics, including oversight of strategies and scope of work for paid digital and paid media agencies.
Create and expand opportunities to encourage stakeholder dialogue, engage historically marginalized and underserved populations, promote cultural competence across all constituencies, and affirm and celebrate the University’s commitment to inclusive excellence.
Working with the Director of Marketing Innovation, manage allocated budget for PRAx marketing. Work with media buyers and digital marketing agencies. The incumbent may be assigned by the Executive Director as the primary point of contact with such agencies.
Communicate with agents, artists, and other presenters at PRAx to intake media assets for each season (typically a once-a-year process)
Provide lead work (plan, assign, approve work) for student employees and interns at PRAx.
- Contact information:
- Oregon State University (OSU)
- Corvallis, OR 97331
- United States
- Employer's Website:
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