Forum:

Just from looking at the website name tells it all. Always be careful for website like these, with "...4mom, ...4dad, ...4you"

80% sure it's a scam website. It wouldn't hurt to scroll around and navigate around the site to see if there's any useful info for you, but if it starts asking you for personal info, then that's when you should stop.

That's not very sound reasoning. How can you say it's a scam when the site is even backed by the Better Business Bureau.
Plenty of legitimate sites ask you for information. It's a matter of how they ask and for what purpose. If you check the BBB they don't have any complaints for the company either. That's a good sign that they are legit.

Edit:
Here's a link to what I was talking about
http://www.bbb.org/greater-san-francisco/business-reviews/scholarships-and-financial-aid/free-college-scholarships-in-san-francisco-ca-192171

Also, if you look around the net, lots of people are asking about it. I was looking for scholarships even though I'm not a mom. I got some spammy emails, but nothing bad happened.

People do win the scholarship too, a little facebook/google snooping will pull up real-life profiles and stuff.

I don't trust them like I trust google, but it's not a scam.

J.